Your Personal Brand is how you present yourself to the world. You want the world to recognise you as a one-of-a-kind blend of abilities, experience, and personality. It is the telling of your narrative and how it reflects your actions, thoughts, and attitudes, both expressed and unsaid.
Your brand is what people say about you when you’re not in the room.Jeff Bezos
You utilise your personal branding to set yourself out from others. Your personal brand is the impression that others have of you on a professional level. It might be a combination of how they see you in person, how the media depicts you, and the image they get based on information about you available online.
You may either ignore your personal brand and let it evolve spontaneously, potentially chaotically, outside your control, or you build it to portray you as the person you are. In the days before the internet, your personal brand was essentially your business card. Few people would have heard of you unless you were well-known in the media or served prominently as the face of advertising. You are significantly less anonymous in today’s extremely public environment when every tiny behaviour is scrutinised at length on social media.
Why do you want a personal brand?
Your personal brand might be pretty crucial to your professional success. It is how you portray yourself to current and prospective clientele. It allows you to assure that others view you the way you want them to, rather than in some random, perhaps harmful way.
Your brand distinguishes you from the crowd. It provides you with the opportunity to emphasise your abilities and hobbies. It makes people believe they know you better, and people have far more trust in individuals they think they know, even if they have never met you in person. Your unique brand is what differentiates you from the hundreds of other people just like you.
Define your ultimate goal
What do you want to achieve?- Identifying your ultimate objective is the first step in developing your personal branding action plan. Are you launching a new business and seeking new customers? Do you want to establish yourself as an authority in your subject so that you may become a well-known global speaker? Perhaps you’d like to leverage your brand to raise awareness for a favourite non-profit or charity. Whatever the situation may be, identifying your goal is the first step.
One helpful tool can be to define your Personal Mission Statement.
Choose your area of expertise
When developing a personal brand, many people make the mistake of going too wide. Try not to be everything to everyone. The more specific your knowledge, the sooner you’ll be able to establish a profitable brand. Why? It will make it easier to locate the individuals you wish to contact. Not only that, but keeping your message concentrated will make developing content for your brand a lot easier. The more specialised and limited your brand, the easier it is for consumers to recall who you are.
Define your audience
It’s challenging to develop a brand when you don’t know who you’re attempting to target. So, first and foremost, consider who you want to serve. Who will be the most benefited by your message? Consider the sort of customer you’d want to have or the type of workplace you’d like to go to every day if you’re searching for work.
Expand your online presence
Ensuring your online presence is attractive to hiring managers, coworkers, and others—even if you’re not looking for work—is one of the most crucial components of personal branding. Because there are so many various social media platforms accessible today, your online presence will most certainly seem different based on the channel you pick. While your narrative should be consistent across all platforms, knowing where your target audience is most likely to turn allows you to redouble your efforts in conveying your best story there.
As you develop your ideal personal brand, it’s critical to network on a regular (and successful) basis to expand your professional circle. Attend formal and casual networking events to meet colleagues and industry thought leaders. The more connections you build and the value you give to your contacts, the more likely your brand will be recognised.
Be genuine and consistent.
Being authentic is critical when it comes to self-branding.
Too many firms want their branding to portray some idealised, flawless vision of themselves. As a result, their brands lose texture, character, and public trust.Richard Branson
Another essential aspect of self-branding is consistency. In the end, all followers desire is trust. Followers identify with distinct thinking structures, and they follow individuals who share their thoughts. If you modify these essential values, your followers will lose faith in your personal brand.
Allow others to share your story
Word of mouth is the most effective kind of public relations. Developing a public personal brand is no exception to this norm. Personal branding is the tale that others tell about you while you are not present.
Be prepared to fail
Failure is difficult, and we all want to avoid it – it’s human nature. However, to establish a personal brand that stands out from the crowd, you must first fail. When Walt Disney reminisced about his failed initial attempts at developing an animation brand, he frequently mentioned this. “I believe that having a good hard failure while you’re young is vital.” That experience taught me a lot. Because it makes you conscious of what may happen to you.” And the worst-case scenario is never as terrifying as not trying at all.
Personal branding is more crucial now than it has ever been. It can help you find work, attract more customers, and even make you a more valued employee. Leads created by workers through social media activities are seven times more likely to convert than leads generated by business social media operations. Personal branding is your unique selling point. Everyone has at least one. The question is whether yours is deliberate or not. David Gousset.
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