I am dedicated to assisting you in building conducive environments for your teams to flourish. In today’s fast-paced work environment, conventional wisdom frequently clashes with cutting-edge research and forward-thinking. A truly insightful addition to this conversation is the book Nine Lies About Work by Marcus Buckingham and Ashley Goodall. This book presents a fresh perspective on work, leadership, and management, questioning commonly accepted notions and suggesting that some of these ideas may actually be detrimental to team performance and personal development.
In this post, I’ll walk you through these nine workplace myths, provide practical examples, and suggest actionable steps to shift your approach and enhance your leadership effectiveness.
Lie #1: People Care Which Company They Work For
The Myth: People are deeply attached to the company they work for, and this loyalty drives their performance.
The Reality: While employees may initially care about the company, their ongoing engagement and satisfaction are far more influenced by their immediate team and direct interactions with colleagues and managers.
In the real world, it is the strength and cohesiveness of your team, not your company’s culture, that matter most. Marcus Buckingham and Ashley Goodall
Example: Consider a scenario where an employee joins a renowned tech company with a strong brand and culture. Despite this, their experience might be sour if their team is dysfunctional, has poor communication, and needs more support. Conversely, a smaller, lesser-known company with a cohesive and supportive team can see much higher employee engagement and performance.
Action Steps:
- Focus on Team Dynamics: As a manager, prioritize building strong, supportive teams. Encourage open communication, foster collaboration, and create a sense of belonging within the team.
- Measure Team Engagement: Regularly assess team health through surveys or one-on-one meetings. Address issues quickly to maintain a positive team environment.
Lie #2: The Best Plan Wins
The Myth: Success in business is driven by meticulous planning and strategic foresight. The best-laid plans will inevitably lead to the best outcomes.
The Reality: In a rapidly changing world, plans quickly become obsolete. Real-time coordination and adaptability are more critical than sticking rigidly to a predefined plan.
Read also Team of Teams Model or how to fight chaos.
Example: A company might spend months developing a detailed strategic plan, only to find that market conditions have changed drastically by the time it is ready to implement it. Teams that can pivot quickly and respond to real-time information outperform those that are tied to a rigid plan.
Action Steps:
- Embrace Agility: Encourage your teams to remain flexible and responsive to changes. Focus on short-term goals and quick iterations rather than long-term, rigid plans.
- Foster Real-Time Communication: Implement tools and practices that allow for continuous feedback and real-time updates, ensuring the team can adapt as needed.
Lie #3: The Best Companies Cascade Goals
The Myth: Effective organizations ensure that goals are cascaded from the top down, with each level of the organization working towards aligned objectives.
The Reality: While goal alignment is important, goals imposed from the top can be demotivating. Meaningful work comes from individuals setting their own goals that align with their personal strengths and values.
Example: In a large corporation, employees might receive goals that are far removed from their daily tasks or personal interests. This can lead to disengagement and a lack of motivation. On the other hand, when employees are involved in setting their own goals, they are more likely to feel invested and motivated.
Action Steps:
- Encourage Personal Goal Setting: Allow team members to set their own goals in line with the broader company objectives. This empowers them and increases their commitment to achieving these goals.
- Align Purpose, Not Just Goals: Ensure that your team understands how their individual goals contribute to the larger purpose of the organization. This connection to a greater cause can drive motivation and performance.
Lie #4: The Best People Are Well-Rounded
The Myth: The most successful employees are those who can do a little bit of everything well. Organizations should strive to create well-rounded individuals.
The Reality: High performers often excel because they focus on their unique strengths, not because they are well-rounded.
High performers often excel because they focus on their unique strengths, not because they are well-rounded. Marcus Buckingham and Ashley Goodall
Trying to make everyone well-rounded can dilute their effectiveness.
Example: Imagine a salesperson who excels at closing deals but struggles with administrative tasks. Forcing this person to improve their admin skills might detract from their ability to close more deals. Instead, allowing them to focus on their strengths could lead to greater overall success.
Action Steps:
- Identify and Leverage Strengths: As a manager, help your team members identify their unique strengths and find ways to use them more effectively in their roles.
- Tailor Roles to Strengths: Whenever possible, adjust job responsibilities to align with the individual strengths of your team members, rather than trying to make everyone fit a standard mold.
Lie #5: People Need Feedback
The Myth: Employees crave feedback, and giving more feedback, especially critical feedback, is essential for their development.
The Reality: While feedback is important, employees truly need attention—specifically, attention that focuses on their strengths and successes. Negative feedback can often do more harm than good.
Example: A manager might believe they are helping an employee by giving frequent critical feedback. However, if this feedback is not balanced with positive reinforcement or delivered in a constructive manner, it can lead to decreased morale and performance.
Action Steps:
- Shift to Positive Reinforcement: Focus on what employees are doing well and provide specific praise. Highlight successes and encourage them to build on these strengths.
- Provide Constructive, Not Critical, Feedback: When feedback is necessary, frame it constructively. Instead of highlighting failures, discuss ways to build on strengths and improve outcomes.
Lie #6: People Can Reliably Rate Other People
The Myth: Performance reviews and ratings are effective tools for assessing and improving employee performance.
The Reality: Ratings are often subjective and say more about the person doing the rating than the person being rated. They can create a culture of competition and mistrust.
Example: In a performance review, two employees might receive different ratings from different managers, not because their performance differs, but because of the managers’ personal biases and perspectives.
Action Steps:
- Move Away from Ratings: Consider eliminating traditional rating systems in favor of more qualitative assessments. Focus on discussions about growth, strengths, and future potential.
- Foster Peer Feedback: Encourage a culture of peer feedback where team members can provide insights and support each other’s development.

Lie #7: People Have Potential
The Myth: Potential is an inherent quality that some people have more of than others. Those with high potential are destined for greater success.
The Reality: Potential is not a fixed trait. Everyone has the capacity to grow and succeed in different areas, but this is often overlooked due to biased perceptions of who has potential.
Example: A young employee might be labeled as having “high potential” based on their early performance, while another might be overlooked. This can lead to opportunities being unfairly distributed and can stifle the growth of those not initially labeled as high potential.
Action Steps:
- Promote a Growth Mindset: Encourage continuous learning and development for all employees, regardless of their perceived potential. Support their efforts to grow and develop new skills.
- Eliminate Potential Ratings: Avoid labeling employees as “high” or “low” potential. Instead, focus on individual growth trajectories and how each person can continue to improve.
Lie #8: Work-Life Balance Matters Most
The Myth: The key to happiness and success is finding the perfect balance between work and life.
The Reality: Balance is often an elusive goal. Rather than striving for balance, the focus should be on finding joy and purpose in both work and life.
Example: An employee might struggle to maintain work-life balance by rigidly separating work from personal life. This can lead to stress and burnout if they feel they are constantly failing to achieve this balance. Alternatively, finding ways to integrate work they love with their personal life can lead to greater fulfillment.
Action Steps:
- Focus on Work-Life Integration: Help your team find ways to integrate their work and personal lives in a way that brings them joy and fulfillment, rather than striving for a perfect balance.
- Promote Flexibility: Offer flexible working arrangements that allow employees to manage their time in a way that suits their individual needs and enhances their overall well-being.
Lie #9: Leadership Is a Thing
The Myth: Leadership is a specific set of traits or skills that can be taught and measured.
The Reality: Leadership is not a fixed set of qualities but rather the ability to inspire and motivate others. True leadership is about building strong relationships and fostering a sense of followership.
Leadership isn’t about a set of traits or skills; it’s about the ability to inspire and motivate others through genuine relationships. Marcus Buckingham and Ashley Goodall
Example: A manager might be sent to leadership training in the hope that they will develop into a great leader. However, leadership cannot be taught in a classroom; it is developed through experience and the ability to connect with and inspire others.
Action Steps:
- Develop Authentic Leadership: Focus on building genuine relationships with your team. Leadership is about trust and connection, not just skills or traits.
- Encourage Leadership at All Levels: Leadership is not confined to management roles. Encourage all team members to take initiative and lead in their areas of expertise.
Conclusion: Moving Beyond Workplace Myths
As a manager, understanding and overcoming these nine workplace myths can transform your leadership style and the performance of your team. The key takeaway is that work is not about rigid plans, constant feedback, or striving for balance; it’s about fostering strong teams, leveraging individual strengths, and finding meaning in what we do.
Call to Action:
- Reflect on Your Leadership Style: Take some time to consider how these nine myths might be affecting your approach to management. Identify one or two areas where you can make changes.
- Start a Conversation: Engage your team in a discussion about these workplace myths and explore together how you can create a more effective and fulfilling work environment.
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