{"id":1390,"date":"2021-10-07T12:35:00","date_gmt":"2021-10-07T10:35:00","guid":{"rendered":"https:\/\/humanskills.blog\/design-thinking-process\/"},"modified":"2022-11-01T18:23:23","modified_gmt":"2022-11-01T17:23:23","slug":"design-thinking-process","status":"publish","type":"post","link":"https:\/\/humanskills.blog\/ru\/design-thinking-process\/","title":{"rendered":"\u0414\u0438\u0437\u0430\u0439\u043d-\u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">Toyota, SAP \u0438 IBM \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u043b\u0438 \u0442\u0435\u0445\u043d\u0438\u043a\u0438 \u0434\u0438\u0437\u0430\u0439\u043d-\u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0441\u0432\u043e\u0438\u0445 \u0431\u0438\u0437\u043d\u0435\u0441-\u0437\u0430\u0434\u0430\u0447. \u041e\u0434\u043d\u0430 \u0438\u0437 \u043f\u0440\u0438\u0447\u0438\u043d \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u044d\u0442\u043e\u0433\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u0430 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u043e\u043d \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0443\u0441\u0442\u0440\u0430\u043d\u044f\u0442\u044c \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0432 \u043b\u044e\u0431\u043e\u0439 \u0441\u043b\u043e\u0436\u043d\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u0435, \u0431\u0443\u0434\u044c \u0442\u043e \u0431\u0438\u0437\u043d\u0435\u0441-\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430, \u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u043e \u0438\u043b\u0438 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"263\" data-attachment-id=\"1252\" data-permalink=\"https:\/\/humanskills.blog\/ru\/design-thinking-process\/design-thinking-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/humanskills.blog\/wp-content\/uploads\/2021\/10\/Design-Thinking.png?fit=518%2C263&amp;ssl=1\" data-orig-size=\"518,263\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Design Thinking\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/humanskills.blog\/wp-content\/uploads\/2021\/10\/Design-Thinking.png?fit=518%2C263&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/humanskills.blog\/wp-content\/uploads\/2021\/10\/Design-Thinking.png?resize=518%2C263&#038;ssl=1\" alt=\"Design Thinking Process\" class=\"wp-image-1252\" srcset=\"https:\/\/i0.wp.com\/humanskills.blog\/wp-content\/uploads\/2021\/10\/Design-Thinking.png?w=518&amp;ssl=1 518w, https:\/\/i0.wp.com\/humanskills.blog\/wp-content\/uploads\/2021\/10\/Design-Thinking.png?resize=300%2C152&amp;ssl=1 300w, https:\/\/i0.wp.com\/humanskills.blog\/wp-content\/uploads\/2021\/10\/Design-Thinking.png?resize=450%2C228&amp;ssl=1 450w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><figcaption class=\"wp-element-caption\">Source: perspect.it<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u0438\u0437\u0430\u0439\u043d-\u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435 \u2014 \u044d\u0442\u043e \u043d\u0435\u043b\u0438\u043d\u0435\u0439\u043d\u044b\u0439 \u0438\u0442\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u043c\u0435\u0442\u043e\u0434, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043c\u0438 \u0434\u043b\u044f \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439, \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u043f\u0435\u0440\u0435\u043e\u0441\u043c\u044b\u0441\u043b\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043d\u043e\u0432\u044b\u0445 \u043f\u0440\u043e\u0442\u043e\u0442\u0438\u043f\u043e\u0432 \u0438 \u0442\u0435\u0441\u0442\u043e\u0432. \u0414\u0438\u0437\u0430\u0439\u043d-\u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435 \u2014 \u044d\u0442\u043e \u043f\u0440\u043e\u0441\u0442\u0430\u044f, \u043d\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442 \u0432\u0441\u0435\u043c. \u042d\u0442\u043e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u0445\u043e\u0440\u043e\u0448\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0432 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f\u0445, \u043a\u043e\u0433\u0434\u0430 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0441\u043b\u043e\u0436\u043d\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0438\u043b\u0438 \u0434\u0430\u0436\u0435, \u043a\u043e\u0433\u0434\u0430 \u043e\u043d\u0438 \u0435\u0449\u0435 \u043d\u0435 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b. \u041c\u0435\u0442\u043e\u0434 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f \u043f\u044f\u0442\u044c \u044d\u0442\u0430\u043f\u043e\u0432: \u044d\u043c\u043f\u0430\u0442\u0438\u044f, \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u043e\u0432\u043a\u0430, \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0438\u0434\u0435\u0439, \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043f\u0440\u043e\u0442\u043e\u0442\u0438\u043f\u043e\u0432 \u0438 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u0438 \u044d\u0442\u0430\u043f\u044b <strong>\u043d\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0434\u043e\u043b\u0436\u043d\u044b \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442\u044c \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e<\/strong>, \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0447\u0430\u0441\u0442\u043e \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u044e\u0442 \u0438\u0445 \u043f\u0430\u0440\u0430\u043b\u043b\u0435\u043b\u044c\u043d\u043e, \u043d\u0435 \u043f\u043e \u043e\u0447\u0435\u0440\u0435\u0434\u0438 \u0438\u043b\u0438 \u0438\u0442\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stage-1-empathise\"><strong>\u042d\u0442\u0430\u043f 1:<\/strong>&nbsp;<strong>\u042d\u043c\u043f\u0430\u0442\u0438\u044f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0418\u0437\u0443\u0447\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0441\u0432\u043e\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<\/strong>. \u041a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u0440\u0430\u0437\u0432\u0438\u0442\u044c \u044d\u043c\u043f\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u043f\u044b\u0442\u0430\u0435\u0442\u0435\u0441\u044c \u0440\u0435\u0448\u0438\u0442\u044c. \u042d\u043c\u043f\u0430\u0442\u0438\u044f \u0438\u043c\u0435\u0435\u0442 \u0432\u0430\u0436\u043d\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0432 \u043f\u043e\u0434\u0445\u043e\u0434\u0435 \u043a \u0434\u0438\u0437\u0430\u0439\u043d\u0443, \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u043c\u0443 \u043d\u0430 \u043b\u044e\u0434\u0435\u0439, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432 \u0441\u043b\u0443\u0447\u0430\u0435 \u0434\u0438\u0437\u0430\u0439\u043d-\u043c\u044b\u0448\u043b\u0435\u043d\u0438\u044f, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043e\u043d\u0430 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043d\u0430 \u0432\u0440\u0435\u043c\u044f \u043e\u0442\u0441\u0435\u0447\u044c \u0441\u0432\u043e\u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043c\u0438\u0440\u043e\u0432\u043e\u0437\u0437\u0440\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u043b\u044e\u0434\u044f\u0445, \u0434\u043b\u044f \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0432\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435, \u0438 \u0438\u0445 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044f\u0445.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u0415\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f \u043b\u044e\u0434\u044f\u043c, \u0442\u043e \u0432\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c, \u043a\u0430\u043a\u043e\u0432\u043e \u0431\u044b\u0442\u044c \u0432 \u0438\u0445 \u0448\u043a\u0443\u0440\u0435<\/p>\n<cite>\u0414\u0436\u0435\u043a \u0414\u043e\u0440\u0441\u0438 \u0441\u043e\u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044c Twitter<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u0443\u0437\u043d\u0430\u0442\u044c \u043e\u0431 \u044d\u0442\u043e\u043c \u044d\u0442\u0430\u043f\u0435, \u043f\u0440\u043e\u0447\u0442\u0438\u0442\u0435 \u0441\u0442\u0430\u0442\u044c\u044e &#8212; &nbsp;<a href=\"https:\/\/humanskills.blog\/ru\/empathise-empathy-map\/\">\u042d\u043c\u043f\u0430\u0442\u0438\u044f<\/a> \u2013 \u043a\u0430\u0440\u0442\u0430 \u043f\u043e \u043c\u0438\u0440\u0443 \u0414\u0438\u0437\u0430\u0439\u043d-\u043c\u044b\u0448\u043b\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stage-2-define\"><strong>\u042d\u0442\u0430\u043f 2: \u0424\u043e\u043a\u0443\u0441\u0438\u0440\u043e\u0432\u043a\u0430<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0432\u0430\u0448\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/strong> \u041f\u0440\u0438\u0448\u043b\u043e \u0432\u0440\u0435\u043c\u044f \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0435 \u043d\u0430 \u044d\u0442\u0430\u043f\u0435 \u044d\u043c\u043f\u0430\u0442\u0438\u0438. \u0412\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u043e\u0431\u043e\u0431\u0449\u0438\u0442\u044c \u0441\u0432\u043e\u0438 \u043d\u0430\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u044f, \u0447\u0442\u043e\u0431\u044b \u043e\u043f\u0438\u0441\u0430\u0442\u044c \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b, \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0435\u043d\u043d\u044b\u0435 \u0432\u0430\u043c\u0438 \u0438 \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439, \u0430 \u043f\u043e\u0441\u043b\u0435 \u0434\u0430\u0442\u044c \u0438\u043c \u043e\u0446\u0435\u043d\u043a\u0443. \u042d\u0442\u043e \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u043a\u043e\u0439 \u043f\u0440\u043e\u0431\u043b\u0435\u043c. \u041f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442\u044c \u043a \u043c\u043e\u0437\u0433\u043e\u0432\u043e\u043c\u0443 \u0448\u0442\u0443\u0440\u043c\u0443, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043e\u0431\u043e\u0431\u0449\u0435\u043d\u043d\u044b\u0445 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u0430\u043c \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c \u0443\u0441\u0438\u043b\u0438\u044f \u043d\u0430 \u043e\u0431\u0440\u0430\u0437\u0435 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-ted wp-block-embed-ted wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tim Brown: Designers -- think big!\" src=\"https:\/\/embed.ted.com\/talks\/tim_brown_designers_think_big\" sandbox=\"allow-popups allow-scripts allow-same-origin\" width=\"760\" height=\"428\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">\u041b\u0435\u043a\u0446\u0438\u044f \u0422\u0438\u043c\u0430 \u0411\u0440\u0430\u0443\u043d\u0430, \u0414\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u044b! \u041c\u044b\u0441\u043b\u0438\u0442\u0435 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u043e!<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stage-3-ideate\"><strong>\u042d\u0442\u0430\u043f 3: \u0413\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0438\u0434\u0435\u0439<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0411\u0440\u043e\u0441\u044c\u0442\u0435 \u0432\u044b\u0437\u043e\u0432 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430\u043c \u0438 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0439\u0442\u0435 \u043d\u043e\u0432\u044b\u0435 \u0438\u0434\u0435\u0438.<\/strong> \u0422\u0435\u043f\u0435\u0440\u044c \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0442\u044c \u0438\u0434\u0435\u0438. \u0418\u043c\u0435\u044f \u0444\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442 \u0432 \u0432\u0438\u0434\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u043e\u0439 \u043d\u0430 \u043f\u0435\u0440\u0432\u044b\u0445 \u0434\u0432\u0443\u0445 \u044d\u0442\u0430\u043f\u0430\u0445, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0430\u0447\u0430\u0442\u044c \u0438\u0441\u043a\u0430\u0442\u044c \u00ab\u043d\u0435\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0435\u00bb \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u0432\u044b\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u043d\u0430 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443 \u0438 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u043d\u043e\u0432\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438 \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u0432\u0441\u0435\u0433\u043e \u0443\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043c\u043e\u0437\u0433\u043e\u0432\u043e\u0439 \u0448\u0442\u0443\u0440\u043c. \u0415\u0441\u043b\u0438 \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u044b \u0431\u043e\u043b\u0435\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0435 \u043f\u0440\u0438\u0435\u043c\u044b, \u0447\u0435\u043c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u0442\u0438\u043a\u0435\u0440\u043e\u0432 \u0438 \u0431\u0435\u043b\u044b\u0445 \u0434\u043e\u0441\u043e\u043a, \u043f\u0440\u043e\u0447\u0442\u0438\u0442\u0435 \u0441\u0442\u0430\u0442\u044c\u044e <a href=\"https:\/\/humanskills.blog\/ru\/brainstorming\/\">\u00ab\u041c\u043e\u0437\u0433\u043e\u0432\u043e\u0439 \u0448\u0442\u0443\u0440\u043c \u0434\u043b\u044f \u043d\u043e\u0432\u044b\u0445 \u0438\u0434\u0435\u0439\u00bb.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stage-4-prototype\"><strong>\u042d\u0442\u0430\u043f 4: \u041f\u0440\u043e\u0442\u043e\u0442\u0438\u043f\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041d\u0430\u0447\u043d\u0438\u0442\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0440\u0435\u0448\u0435\u043d\u0438\u044f<\/strong>. \u042d\u0442\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u044d\u0442\u0430\u043f. &nbsp;\u0415\u0433\u043e \u0446\u0435\u043b\u044c \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043d\u0430\u0439\u0442\u0438 \u043b\u0443\u0447\u0448\u0435\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0435\u043d\u043d\u043e\u0439 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b. \u0427\u0442\u043e\u0431\u044b \u0438\u0437\u0443\u0447\u0438\u0442\u044c \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0435 \u0432\u0430\u043c\u0438 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438, \u0432\u0430\u0448\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043d\u0435\u0434\u043e\u0440\u043e\u0433\u0438\u0445 \u043f\u0440\u043e\u0442\u043e\u0442\u0438\u043f\u043e\u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 (\u0438\u043b\u0438 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u0444\u0443\u043d\u043a\u0446\u0438\u0439, \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0435\u043c\u044b\u0445 \u0438\u043c). \u0414\u043b\u044f \u044d\u0442\u0438\u0445 \u0446\u0435\u043b\u0435\u0439 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0434\u043e\u0439\u0442\u0438 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0440\u043e\u0442\u043e\u0442\u0438\u043f \u043d\u0430 \u0431\u0443\u043c\u0430\u0433\u0435.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"760\" height=\"428\" src=\"https:\/\/www.youtube.com\/embed\/jTageuhPfAM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=ru-RU&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><figcaption class=\"wp-element-caption\">\u0438\u0447\u0430\u0440\u0434 \u0438 \u041c\u043e\u0440\u0438\u0441 \u041c\u0430\u043a\u0434\u043e\u043d\u0430\u043b\u044c\u0434\u0441, \u00ab\u0431\u0430\u043b\u0435\u0442\u00bb \u0438\u043b\u0438 \u043a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u043f\u0440\u043e\u0442\u043e\u0442\u0438\u043f \u0438 \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u043a\u0443\u0445\u043d\u044e McDonald\u2019s. \u0421\u0446\u0435\u043d\u0430 \u0438\u0437 \u0444\u0438\u043b\u044c\u043c\u0430 &#171;\u041e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044c&#187;.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stage-5-test\"><strong>\u042d\u0442\u0430\u043f 5: \u0422\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u044b<\/strong>. \u0425\u043e\u0442\u044c \u044d\u0442\u043e \u0438 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0439 \u044d\u0442\u0430\u043f, \u0434\u0438\u0437\u0430\u0439\u043d-\u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435 \u043d\u043e\u0441\u0438\u0442 \u0438\u0442\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440: \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0447\u0430\u0441\u0442\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0442\u0435\u0445 \u0438\u043b\u0438 \u0438\u043d\u044b\u0445 \u044d\u0442\u0430\u043f\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u043f\u0435\u0440\u0435\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u0445. \u0412 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u0435\u0440\u043d\u0443\u0442\u044c\u0441\u044f \u043a \u043d\u0430\u0447\u0430\u043b\u044c\u043d\u044b\u043c \u044d\u0442\u0430\u043f\u0430\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0438 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f &#8212; \u0447\u0442\u043e\u0431\u044b \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u0438\u043b\u0438 \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u0434\u0440\u0443\u0433\u0438\u0435 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u2013 \u044d\u0442\u043e \u043d\u0435 \u0447\u0442\u043e-\u0442\u043e \u043f\u0440\u0438\u0441\u0443\u0449\u0435\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0434\u0430\u0440\u0435\u043d\u043d\u044b\u043c \u043b\u044e\u0434\u044f\u043c \u0438\u043b\u0438 \u043f\u0430\u0440\u043e\u0447\u043a\u0435 \u043a\u043e\u043c\u0430\u043d\u0434. \u041a\u0430\u0436\u0434\u044b\u0439 \u043c\u043e\u0436\u0435\u0442 \u0440\u0430\u0437\u0432\u0438\u0442\u044c \u0441\u0432\u043e\u044e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c. \u0414\u0430\u0432\u0438\u0434 \u0413\u0443\u0441\u0441\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0415\u0441\u043b\u0438 \u0432\u044b \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u044b \u0432 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u0442\u0432\u0430, \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435 <a href=\"https:\/\/davidgousset.com\/ru\/\" target=\"_blank\" rel=\"noreferrer noopener\">davidgousset.com<\/a>, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0439\u0442\u0435 <a href=\"\/ru\/lean-startup\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Lean \u0441\u0442\u0430\u0440\u0442\u0430\u043f:<\/strong>\u00a0\u043a\u0430\u043a \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0438\u043b\u0438 \u0441\u0435\u0440\u0432\u0438\u0441ean Startup.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toyota, SAP \u0438 IBM \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u043b\u0438 \u0442\u0435\u0445\u043d\u0438\u043a\u0438 \u0434\u0438\u0437\u0430\u0439\u043d-\u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0441\u0432\u043e\u0438\u0445 \u0431\u0438\u0437\u043d\u0435\u0441-\u0437\u0430\u0434\u0430\u0447. \u041e\u0434\u043d\u0430 \u0438\u0437 \u043f\u0440\u0438\u0447\u0438\u043d \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u044d\u0442\u043e\u0433\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u0430 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, [&hellip;]<\/p>\n","protected":false},"author":61806718,"featured_media":1265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[193578209],"tags":[],"class_list":["post-1390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativity-ru"],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[],"highlights":[],"isAutoShareEnabled":true,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pcV6rK-mq","amp_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/humanskills.blog\/wp-content\/uploads\/2021\/10\/DesignThinking.jpg?fit=1800%2C1200&ssl=1","_links":{"self":[{"href":"https:\/\/humanskills.blog\/ru\/wp-json\/wp\/v2\/posts\/1390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/humanskills.blog\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/humanskills.blog\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/humanskills.blog\/ru\/wp-json\/wp\/v2\/users\/61806718"}],"replies":[{"embeddable":true,"href":"https:\/\/humanskills.blog\/ru\/wp-json\/wp\/v2\/comments?post=1390"}],"version-history":[{"count":31,"href":"https:\/\/humanskills.blog\/ru\/wp-json\/wp\/v2\/posts\/1390\/revisions"}],"predecessor-version":[{"id":3337,"href":"https:\/\/humanskills.blog\/ru\/wp-json\/wp\/v2\/posts\/1390\/revisions\/3337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/humanskills.blog\/ru\/wp-json\/wp\/v2\/media\/1265"}],"wp:attachment":[{"href":"https:\/\/humanskills.blog\/ru\/wp-json\/wp\/v2\/media?parent=1390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/humanskills.blog\/ru\/wp-json\/wp\/v2\/categories?post=1390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/humanskills.blog\/ru\/wp-json\/wp\/v2\/tags?post=1390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}