{"id":2219,"date":"2022-03-29T13:00:54","date_gmt":"2022-03-29T11:00:54","guid":{"rendered":"https:\/\/humanskills.blog\/reflexion-conceptuelle\/"},"modified":"2022-12-19T22:43:48","modified_gmt":"2022-12-19T21:43:48","slug":"le-design-thinking","status":"publish","type":"post","link":"https:\/\/humanskills.blog\/fr\/le-design-thinking\/","title":{"rendered":"Le Design Thinking &#8211; 5 phases simples mais puissantes"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\"><strong>Toyota<\/strong>, <strong>SAP<\/strong> et <strong>IBM<\/strong> ont tous utilis\u00e9 le Design Thinking pour relever des d\u00e9fis commerciaux. L&rsquo;une des raisons de la diffusion du design thinking dans les secteurs est qu&rsquo;il permet de d\u00e9composer les probl\u00e8mes de tout syst\u00e8me complexe, qu&rsquo;il s&rsquo;agisse d&rsquo;une entreprise, d&rsquo;un gouvernement ou d&rsquo;une organisation sociale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"263\" src=\"https:\/\/i0.wp.com\/humanskills.blog\/wp-content\/uploads\/2021\/10\/Design-Thinking.png?resize=518%2C263&#038;ssl=1\" alt=\"Processus de r\u00e9flexion conceptuelle (Design Thinking)\" class=\"wp-image-1250\" srcset=\"https:\/\/i0.wp.com\/humanskills.blog\/wp-content\/uploads\/2021\/10\/Design-Thinking.png?w=518&amp;ssl=1 518w, https:\/\/i0.wp.com\/humanskills.blog\/wp-content\/uploads\/2021\/10\/Design-Thinking.png?resize=300%2C152&amp;ssl=1 300w, https:\/\/i0.wp.com\/humanskills.blog\/wp-content\/uploads\/2021\/10\/Design-Thinking.png?resize=450%2C228&amp;ssl=1 450w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><figcaption class=\"wp-element-caption\">Source : perspective.it<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Le design thinking est une m\u00e9thode it\u00e9rative non lin\u00e9aire utilis\u00e9e par les \u00e9quipes pour comprendre les consommateurs, remettre en question les hypoth\u00e8ses, recadrer les probl\u00e8mes et produire de nouveaux prototypes et tests. Le design thinking est une m\u00e9thodologie de cr\u00e9ativit\u00e9 simple mais convaincante pour tous. Elle est utile pour relever des d\u00e9fis mal d\u00e9finis ou inconnus, car elle comporte cinq phases : empathie, d\u00e9finition, id\u00e9ation, prototypage et test.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces \u00e9tapes <strong>ne<\/strong> sont <strong>pas n\u00e9cessairement s\u00e9quentielles<\/strong>, et les \u00e9quipes les ex\u00e9cutent souvent en parall\u00e8le, dans le d\u00e9sordre et de mani\u00e8re it\u00e9rative.<\/p>\n\n\n\n<nav aria-label=\"Table des mati\u00e8res\" class=\"wp-block-table-of-contents\"><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/humanskills.blog\/fr\/le-design-thinking\/#stage-1-empathise\">\u00c9tape 1 : Empathie<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/humanskills.blog\/fr\/le-design-thinking\/#stage-2-define\">\u00c9tape 2 : D\u00e9finir<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/humanskills.blog\/fr\/le-design-thinking\/#stage-3-ideate\">\u00c9tape 3 : Id\u00e9e<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/humanskills.blog\/fr\/le-design-thinking\/#stage-4-prototype\">\u00c9tape 4 : prototype<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/humanskills.blog\/fr\/le-design-thinking\/#stage-5-test\">\u00c9tape 5 : Tester<\/a><\/li><\/ol><\/nav>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stage-1-empathise\"><strong>\u00c9tape 1 :<\/strong> <strong>Empathie<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Recherchez les besoins de vos utilisateurs<\/strong> . En r\u00e8gle g\u00e9n\u00e9rale, la recherche d&rsquo;utilisateurs doit \u00eatre utilis\u00e9e pour d\u00e9velopper une connaissance empathique du probl\u00e8me que vous essayez de r\u00e9soudre. L&#8217;empathie est essentielle dans une approche de conception centr\u00e9e sur l&rsquo;humain, comme le design thinking, car elle vous aide \u00e0 mettre de c\u00f4t\u00e9 les pr\u00e9suppos\u00e9s de votre vision du monde et \u00e0 vous faire une id\u00e9e r\u00e9elle des gens et de leurs besoins.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Si vous voulez cr\u00e9er un produit pertinent pour les gens, vous devez vous mettre \u00e0 leur place.\u00a0\u00bb <\/p>\n<cite>Jack Dorsey, co-fondateur de Twitter<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Pour plus de d\u00e9tails sur cette \u00e9tape, lisez <a href=\"https:\/\/humanskills.blog\/fr\/empathie-carte\/\" target=\"_blank\" rel=\"noreferrer noopener\">Empathize and Empathy Map in Design Thinking<\/a> .<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stage-2-define\"><strong>\u00c9tape 2 : D\u00e9finir<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c9noncez les besoins et les probl\u00e8mes de vos utilisateurs<\/strong> . Il est temps de compiler les donn\u00e9es acquises lors de l&rsquo;\u00e9tape Empathiser. Ensuite, vous \u00e9valuez et synth\u00e9tisez vos observations pour d\u00e9crire les principaux d\u00e9fis que vous et votre \u00e9quipe avez d\u00e9couverts. Ces d\u00e9finitions sont appel\u00e9es <strong>\u00c9nonc\u00e9s de probl\u00e8me<\/strong> . Avant de passer au brainstorming, vous pouvez cr\u00e9er des Personas pour vous aider et garder vos efforts centr\u00e9s sur l&rsquo;humain.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-ted wp-block-embed-ted wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tim Brown: Designers -- think big!\" src=\"https:\/\/embed.ted.com\/talks\/tim_brown_designers_think_big\" sandbox=\"allow-popups allow-scripts allow-same-origin\" width=\"760\" height=\"428\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Designers &#8211; Think big I Tim Brown I Ted Talk I Design Thinking<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stage-3-ideate\"><strong>\u00c9tape 3 : Id\u00e9e<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00e9fiez les hypoth\u00e8ses et g\u00e9n\u00e9rez de nouvelles id\u00e9es<\/strong> . Vous pouvez maintenant produire des id\u00e9es. Avec une base solide d&rsquo;informations issues des deux premi\u00e8res \u00e9tapes, vous pouvez commencer \u00e0 \u00ab\u00a0sortir des sentiers battus\u00a0\u00bb, en recherchant diff\u00e9rentes perspectives sur le probl\u00e8me et en identifiant de nouvelles solutions \u00e0 l&rsquo;\u00e9nonc\u00e9 du probl\u00e8me que vous avez d\u00e9velopp\u00e9. Le brainstorming est constructif dans cette situation. Pour des techniques plus amusantes et plus pratiques que le tableau \u00e0 feuilles mobiles et le post-it, lisez le livre <a href=\"https:\/\/humanskills.blog\/fr\/brainstorming\/brainstorming-2\/\">Brainstorming for ideas<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stage-4-prototype\"><strong>\u00c9tape 4 : prototype<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Commencez \u00e0 d\u00e9velopper des solutions<\/strong> . Il s&rsquo;agit de la phase exploratoire du Design Thinking. Le but est de trouver la meilleure solution pour chaque probl\u00e8me d\u00e9couvert. Pour examiner les concepts que vous avez d\u00e9velopp\u00e9s, votre \u00e9quipe doit cr\u00e9er plusieurs copies \u00e0 faible co\u00fbt et r\u00e9duites du produit (ou de fonctionnalit\u00e9s particuli\u00e8res trouv\u00e9es \u00e0 l&rsquo;int\u00e9rieur du produit). Cela pourrait simplement impliquer un prototypage papier.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"760\" height=\"428\" src=\"https:\/\/www.youtube.com\/embed\/jTageuhPfAM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=fr-FR&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><figcaption class=\"wp-element-caption\"><meta charset=\"utf-8\">Richard et Maurice McDonald \u00ab\u00a0ballet\u00a0\u00bb ou comment prototyper et tester la future cuisine McDonald&rsquo;s. Sc\u00e8ne du Fondateur.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stage-5-test\"><strong>\u00c9tape 5 : Tester<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exp\u00e9rimentez avec vos solutions<\/strong> . Bien qu&rsquo;il s&rsquo;agisse de la derni\u00e8re \u00e9tape, le design thinking est it\u00e9ratif&nbsp;: les \u00e9quipes utilisent fr\u00e9quemment les r\u00e9sultats pour red\u00e9finir un ou plusieurs d\u00e9fis. En cons\u00e9quence, vous pouvez revenir aux phases initiales pour apporter d&rsquo;autres it\u00e9rations, modifications et am\u00e9liorations &#8211; pour d\u00e9couvrir ou exclure d&rsquo;autres options. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cr\u00e9ativit\u00e9 n&rsquo;est pas r\u00e9serv\u00e9e \u00e0 quelques individus dou\u00e9s ou \u00e0 des d\u00e9partements sp\u00e9cifiques. Tout le monde peut \u00eatre cr\u00e9atif. David Gouset. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez d\u00e9velopper votre cr\u00e9ativit\u00e9, rendez-vous sur <a href=\"https:\/\/davidgousset.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">davidgousset.com.<\/a> Lisez aussi <a href=\"https:\/\/humanskills.blog\/fr\/lean-startup\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lean Startup<\/a> et l&rsquo;<a href=\"https:\/\/humanskills.blog\/fr\/analyse-swot\/\" target=\"_blank\" rel=\"noreferrer noopener\">analyse SWOT : comment les r\u00e9aliser<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toyota, SAP et IBM ont tous utilis\u00e9 le Design Thinking pour relever des d\u00e9fis commerciaux. L&rsquo;une des raisons de la [&hellip;]<\/p>\n","protected":false},"author":61806718,"featured_media":1264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[193578200],"tags":[],"class_list":["post-2219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativite"],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[],"highlights":[],"isAutoShareEnabled":true,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/humanskills.blog\/wp-content\/uploads\/2021\/10\/DesignThinking.jpg?fit=1800%2C1200&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pcV6rK-zN","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/humanskills.blog\/fr\/wp-json\/wp\/v2\/posts\/2219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/humanskills.blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/humanskills.blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/humanskills.blog\/fr\/wp-json\/wp\/v2\/users\/61806718"}],"replies":[{"embeddable":true,"href":"https:\/\/humanskills.blog\/fr\/wp-json\/wp\/v2\/comments?post=2219"}],"version-history":[{"count":8,"href":"https:\/\/humanskills.blog\/fr\/wp-json\/wp\/v2\/posts\/2219\/revisions"}],"predecessor-version":[{"id":4735,"href":"https:\/\/humanskills.blog\/fr\/wp-json\/wp\/v2\/posts\/2219\/revisions\/4735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/humanskills.blog\/fr\/wp-json\/wp\/v2\/media\/1264"}],"wp:attachment":[{"href":"https:\/\/humanskills.blog\/fr\/wp-json\/wp\/v2\/media?parent=2219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/humanskills.blog\/fr\/wp-json\/wp\/v2\/categories?post=2219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/humanskills.blog\/fr\/wp-json\/wp\/v2\/tags?post=2219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}